Marketing case study ( Fox's Biscuites) Essay Example | Topics and Well Written Essays - 4250 words

Marketing case study ( crucifys Biscuites) - Essay ExampleFoxs Biscuits was founded by Michael Spedding during the year 1853 by opening up a small shop for confectionary items in Batley. Apart from a factory in Batley, the organisation also has two factories situated within the UK. oneness is in Staffordshire and the other is situated near Blackpool. The distribution centre of the organisation is located in Uttoxeter (Staffordshire News topics Ltd, 2011). The long-run goal of Foxs Biscuits is to evolve as the most pioneering, indulgent and ingenious cookies. The most notable products of Foxs Biscuits are Echo, Rocky, Classic and Creations. Foxs Biscuits is better known as the equivalent word for quality because the company employs the silk hat inputs for manufacturing the biscuits and feeding its customers with quality food items. Not only the company procures the best raw materials and processes them through the best machines but also it utilises the skills and expertise of q uality personnel (Foxs, 2011).The aim of this paper is to design marketing be after for making the Foxs Biscuits more popular in the UK market. The plan will be designed through analysing the macro and micro environment affecting business operations of Foxs Biscuits and also by critically analysing the current market position of the company. 2. Analysis through Significant Macro and Micro Environmental Factors The biscuit industry in the UK has kept on festering since the last five years depicting a rate of market increase up to a level of 22 percent. The industry has been forecasted to expand further in the future years with a gain of 15 percent according to Mintels market research (Mintel Oxygen Reports, 2011). High prospect of harvest in overall biscuit industry in the UK also suggests high level of competition to defy among the market players within this industry. In this competitive market, it is essential for the companies including Foxs Biscuits to keep across-the-board surmount about the industry scenario so as to react instantaneously to the demands of the market with competitive products. Thus, for gathering comprehensive knowledge about the present market scenario and for evaluating the companys potentiality to make itself compatible with the market, pestis and SWOT analysis will be performed in this segment. 2.1 Macro Environment Analysis- PEST Analysis governmental Factors The government of the UK has depicted concerned behaviour over the health of its nations people in coincidence to obesity. The growth in the UK biscuit industry is as a result of the less certain nature of the people in matters related to consumption of snacks inclusive of biscuits items. For countering to this, the UK government had even introduced stricter norms in relation to marketing practices of the snacks manufacturing companies. The move was aimed towards initiating the snacks manufacturing companies towards production of healthier food items. Thus, with regar d to these facts about the political factors surrounding the biscuit industry in the UK, it is required by Foxs Biscuits that it concentrates heavily upon the manufacturing of more healthy biscuits along with maintenance of expected crunchy and appetizing tastes. This way, the company can not only adhere to the political issues directing biscuit manufacturing process but also