Introduction Case Study Example | Topics and Well Written Essays - 250 words

Introduction - Case Study ensampleBenson both London Agencies. The dressers initial advertisements were for Rolls Royce, Schweppes, and Hathaway Shirts. In 1950, the sales of the agency increased to one hundred sixty% because of featuring a distinguished man with a black eye patch. The company ran for 25 years thereafter. Ogilvy and Mather transnational resulted from Ogilvy & Mather merging with its British partner agencies in 1965 with individual offices run by local presidents as an mugwump agency.Four regions, namely North America, Europe, Latin America, and Asia constituted 270 offices by 1991. The four important disciplines represented by these offices were public relations, direct marketing, promotion of sales and advertisement. A leading marketing service Company know as WPP Group plc acquired Ogilvy and Mather in 1989 for $864 million. Major losses in the form of advertising assignment disengagement by Unilever and Shell followed. In 1982, Charlotte Beers was the first o utsider for election as the Chief Executive policeman of Ogilvy and Mather Worldwide. Beers was the first woman as well to chair the American Association of Advertising Agencies in 1986. It is from this refer that the agency recuperated from its failures with the help of recalled Ogilvy and Mather veterans. The Chief Executive Officers job was to remove the word beleaguered from the agencys name