Strategic management Assignment Example | Topics and Well Written Essays - 250 words - 3

Strategic management - Assignment Example The Yip’s drivers of internationalization will aid the paper by identifying underlying conditions in the smart-phone industry that create potential for both Apple and Samsung to use global strategy, including market drivers, cost drivers, competitive drivers, and government drivers (Goldman & Nieuwenhuizen, 2010: p48). Each of these drivers will affect how both companies use global strategy levers like global marketing, global services and products, and global market participation. The paper will also use Porter’s generic strategies, which will aid in understanding how Apple and Samsung pursue their competitive advantages across their respective market scopes (Kossowski, 2012: p50). The companies will be assessed for their use of the three generic strategies of focus, differentiation, and lower cost to gain competitive advantage over their rivals. In short, this tool will help in reflecting the choices both companies have made in relation to their scope and form of competitive advantage. Finally, McKinsey’s 7- S framework will be used in investigating whether Apple and Samsung are achieving their set out objectives. This tool will be especially useful in understanding Samsung’s and Apple’s organizational design through seven fundamental internal elements, including structure, strategy, shared values, systems, staff, style, and skills to identify whether these are aligned effectively to allow both companies attain its aims and object ives (Lynch, 2012: